Marketing Platform

Direct marketing to the body shops that buy

The Marketing Platform is a separate system that puts suppliers' products and offers in front of body shops in the My Bodyshop System, at the moment they cost a job and decide what to buy, and shows suppliers exactly who looked.

Getting in front of a body shop is expensive, slow and hard to measure. A rep reaches a handful of shops a week, the printed catalogue goes in a drawer, and nobody can tell you which products were looked at and which were ignored. The Marketing Platform puts your products in front of body shops in the My Bodyshop System, the system panel beaters use all day, at the moment they are costing a job and deciding what to buy.

Every enquiry names the body shop and the product it is about, and your own dashboard shows who you reached and what they opened. For the body shops and their teams, it means the products and offers they see are the ones that fit their work, right beside the job, with the supplier one click away.

Features

Your products, in front of the people who buy them

Seen where body shops work

Your products appear in a marketplace tab in the My Bodyshop System main menu, next to the jobs and reports body shops use all day. They need no new app or login.

Relevant to every user

Marketing is matched to each user's role and needs, so people see products and offers that fit their work, not noise.

Featured placement

Featured supplier cards carry your logo and tagline above the product grid, and recently listed products are flagged as new.

Found by name, brand or code

Body shops search products, brands, product codes and supplier names, and filter by category or supplier.

A full product page

Your photograph, product code, pack size and description, word for word as you wrote it.

Enquiries that name the shop

One click on "Enquire about this product" gives the shop your contact details, and tells you which body shop asked about which product.

Followers

Body shops can follow your storefront, opting in to hear from you again.

You manage your shelf

Edit your catalogue yourself or bulk-load a spreadsheet matched on your product codes, and brand your storefront with your logo, website and number.

Prices people can trust

Show a rand price or POA, product by product. A price not confirmed for 90 days shows as POA, so a price on the platform is always current.

See who is looking

Body shops reached, product views, enquiries and ad impressions, with your most-viewed lines and the ones nobody opened.

How it works

From your catalogue to body shops' screens

  1. Send your catalogue

    Send us your logo, a one-line tagline and your product spreadsheet.

  2. Storefront

    We set up your supplier login and storefront.

  3. Import and price

    Import your catalogue and choose how each price shows.

  4. Go live

    Your products appear to body shops across the My Bodyshop System network.

  5. Review the numbers

    After 30 days we sit down with you and look at your reach on your own dashboard.

Connected

Works with the rest of the RC Technologies family

FAQ

Questions about Marketing Platform

Is the Marketing Platform part of the My Bodyshop System?

No. It is a separate system, with its own supplier login, catalogue and dashboard. It connects to the My Bodyshop System so that body shops see your products where they already work.

Who can market on the platform?

Anyone who supplies what the motor body repair industry needs, from parts, paint and refinish to consumables, tools and workshop equipment. Book a demo and we'll show you how your products would appear.

Do we have to show our prices?

No. You choose, product by product, whether to show a rand price (including or excluding VAT) or POA. Enquiries still reach you with the shop's name either way.

How do we know it's working?

Your dashboard shows body shops reached, product views, enquiries and ad impressions over 7, 30 or 90 days. We count conservatively, so a repeat view by the same person within 30 minutes counts once.

Can you run our marketing for us?

Yes. You can manage your own content, and we help with the first upload. If you'd rather we ran your marketing end to end, including content, uploads and campaigns, that is available as a separate monthly service.

What does the body shop see?

A marketplace tab in their My Bodyshop System with featured suppliers, a search across products, brands and codes, and full product pages, with the supplier's contact details one click away.

See Marketing Platform with your own work

A 30-minute walkthrough with the people who build it. No obligation.